Working with Idea Communications we created this campaign to support Vision Super's rollover promotion. We sourced a supplier who could create matchbooks containing seedsticks and designed and produced a cost-effective mailshot that went out with a regular postal communication.

The seedstick pack was glued to the front and contained 5 seeds for Lemon Scented Bottlebrush plus simple instructions on how to grow them.

The campaign is one of Vision Super's most successful to date.